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Nov 6, 2018

Building an audience in the highly contested fitness industry is not easy, but it’s essential if you’re going to create a business and life on your terms.

In this episode, The Lean Machines, Leon and John give us an insight into how they went from carpenters and roof tilers who created content in their lunch breaks, to full time YouTube and Instagram influencers with a trusted following.

Here is a glance at what you’ll learn from Leon and John in this episode :

  • Why you should aim to create freedom in your life.
  • The drawback of coaching online.
  • How to monetise a social media following.
  • Why you should follow your passion, and not money or business.
  • The importance of knowing your personal strengths and weaknesses.
  • Why becoming a busy PT should not be your goal.
  • How business is different when working with a partner.
  • Why understanding your worth is so important.
  • Why engagement and demographic is better than views for your audience.
  • Why your authenticity is crucial for long term business success.
  • How to create relevant content.